About Me.

Hi, I’m Chrissi Hernandez, a creative director living, working, and (constantly) playing in Los Angeles, CA. I started out designing bohemian prints for Scanty, a small loungewear company in 2007. For the last eleven years I’ve been sharpening my digital skills, art directing for TSG Consumer in foggy San Francisco, and freelancing for smaller companies in sunny southern California. My passion for the outdoors has led me to work with companies like Backcountry and Artemis Outdoor, while my love for fashion has led to working with clients like thredUP, Maui & Sons, and Techstyles.

Primarily I work doing brand development for established companies that need to streamline their look & feel. This involves taking a close look at site design and experience, evolving photography and brand elements like typography and color selection.

 
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Beauty

Sephora
Huda Beauty
Ipsy
Zoeva
Kat Von D
The Salon Project
Nine Zero One Salon
Credo Beauty


Entertainment

Yahoo!
Fox
Sony Pictures
SoFar Sounds



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Outdoor

Backcountry
Beercycling
Artemis Outdoor
Cycle for Heart
Brilliant Bikes




Other

TSG Consumer
Snyder Diamond
Hallmark
Lucky Vitamin
Chemical Guys
Fragrant Jewels
Powerstop Brakes


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Fashion

thredUP
The Pussycat Dolls
Scanty Loungewear
Techstyles
White Laundry
Gone Tropo
Amy Tangerine
Jimmy Z Sportswear


Non-Profit

The Heart Series
Salvation Mountain
Desert Christ Park
Runnin’ W Wildlife Center
Special Olympics